This copywriter:

Need some copywriting?

YOU can use this copywriter for only £600 a day

Hi,

My name is Bill Fryer and I am a copywriter.

Now sometimes people ask me what I do and I tell them "I'm a copywriter". Often there is a short silence before they ask what a copywriter is. So, to avoid any embarrassment; a copywriter is the person who writes advertisements, direct mail, websites, in fact, any kind of advertising material.

Now, I have put those three big achievements at the top of this page because they are some of my greatest. But they are not one-offs. I can show you a series of examples where my copywriting has given clients, like you, better results and made you more money.

What can Bill Fryer Direct Response Copywriter do for you?

As a copywriter I specialise in direct response communications like emails, direct mail, off-the-page advertising, emails, websites, minisites, door to door leaflets and inserts. Most of my work is for people who sell direct, people like retailers, financial services, mail order and charities.

I can actually write anything in any medium. Even though most of my copywriting is designed to generate leads or sales, I still get asked to write brochures, leaflets and even point of sale materials. Sometimes people tell me at the start of a project they have never found a copywriter who can write for their industry. In every case I have written successful campaigns for them. I also know how to write copy so it is easy to translate, if you sell in different language zones.

Have I worked for anyone you have ever heard of?

Here is a selection of the better known organisations this copywriter has worked for:

Have I worked in your sector?

I have worked in most, including: cars, properties, holidays/travel, insurances, investments, mail order, direct selling, disability and grey market, garden products, charities, books and media, education, security, building trade and other business to business.

This variety is important because a good copywriter generally has broad experience. I always seem to beat industry-specialist copywriters in creative tests.

And where do I work?

I work for clients in the UK, Ireland, USA, Canada, Caribbean and Australia. (Anywhere that speaks English)

What made Bill Fryer such an amazing copywriter ?

The best copywriters generally have a chequered past and I am no exception. I went to Oxford University and have an MA and BA in Human Sciences - so I know about people. I formed the UK's first bungee jumping company, worked in a printer's, worked as a car mechanic (badly), became a charity fundraiser (successfully), then an advertising manager for a multinational manufacturer and finally started out as a freelance copywriter in 1998.

That variety gives a copywriter perspective. I have seen life from different angles.

I am also member of the Chartered Institute of Marketing and a Fellow of the Institute of Direct Marketing and even have an Advanced Certificate in Marketing.

Actually this last point is important because the average copywriter is often simply a wordsmith living in his head. I have a marketing background as well, which means I see your creative work in the context of your overall strategy.

Something you should know about the way I write:

In my experience there are two types of copywriter: noisy and quiet. The "noisy" copywriter uses lots of superlatives to try and crank up the product or service. No one likes an obnoxious salesman. So, in contrast, I find a quiet approach that states the facts and tells people what they want to know, works best. And my track record bears me out...

Eight more examples where this copywriter's
work made a difference:

1. For a leading charity I ran my creative work against the creative work produced by their existing agency. All three mail packs went to the same list. Their control pulled 1.7%. Mine pulled 2.5, 9.8 and 13.2%. Since then I have created three fundraising direct mail campaigns which have each pulled over 30% in response.
2. For the UK's largest direct seller of hearing aids my pack pulled four times as many responses as their existing control.
3. For the UK's biggest building products supplier my creative work went head-to-head against three other agencies, not only did I win, the response to my mailing jammed their switchboard.
4. For a US wealth management company two of my packs beat their control which “no one ever beats” - not even the best American copywriters. Recently I ran five more packs and they all beat the control, I had established, by a good 30%.
5. For a national telecoms company my first creative work was three times better than what they had produced in-house. And my subsequent attempts have increased response further.
6. For a mobility products supplier my direct response ads were 50%, 100% and 400% better than the ads their existing copywriter (a grey market specialist) had created.
7. For one UK mail order retailer my adverts sold 6 and 8 times more product than their existing agency's work. They tried two other copywriters.
8. For an American mail order health supplements company my packs doubled their response rates. And they now use our artwork in the States. They had used 18 other copywriters.

What else can I help you with?

In addition to being a freelance copywriter I also run a full service direct marketing agency so I can also help you with emailings, website design and optimisation, landing pages, art direction and graphic design, media planning and buying, list rental, mailing, print and lettershop campaign planning and marketing strategy.

How much will it cost?

Probably not enough. Here are some sample prices:

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