Response rate doubled for collectibles firm

Bill Fryer recently doubled the response rates for the direct mail packs for a well-known collectibles direct seller
Category: General
Posted by: billfryer

Westminster Collection in Poole have been using me for several years now.

Originally I created a pack for them which substantially upped the response they were getting to their mailings.

However recently they asked for "more". It's quite difficult beating your own control but I decided to experiment and tried some other options putting together a quyite different pack.

I was stunned when the Creative Director at Westminster rang me up to tell me my new pack was pulling twice the response of the previous control.

There's a competitive streak in me which loves beating work, even if it's my own.